In any business, when a single person is responsible for generating all of your ideas, those ideas are likely to become stale or repetitive at some point. During a brainstorming session, however, you can collect ideas from a number of others. Those ideas may not be brilliant or even viable, but as you brainstorm together your ideas may evolve into something that is fresh and effective. Since your coworkers or associates likely have varying backgrounds, interests and motivations, they may help you generate ideas that no single individual could have fleshed out on her own.
Comments